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Why Mobile

Google announced on June 11, 2013 that “ALL businesses must have mobile websites now to rank well in mobile search!”


Just because you can see your desktop site on a mobile phone does NOT mean it’s mobile-friendly. Mobile “optimized” sites are designed for the small screen, with the specific needs of mobile users in mind. A mobile-optimized site, with specific “calls-to-action,” can help your business connect with customers and drive business.

Your customers are already mobile. Are you?

According to GoMO by Google

  • More people now use mobile phones than PCs to get online.
  • Mobile searches have grown by 400% since 2010.
  • There will be one mobile device for every person on earth by 2015.

Users expect their mobile experience to be as good as their desktop experience.

  • Frustrated71% of users expect a mobile site to load as fast as a desktop site.
  • 60% of users expect a mobile site to load in 3 seconds or less.
  • 78% will retry a site two times or less if it does not load initially.

A bad mobile experience can cost you customers.

  • 57% would not recommend a business with a bad mobile site.
  • 40% have turned to a competitor’s site after a bad mobile experience.
  • 23% of adults have cursed at their phone when a site doesn’t work.

Customers are connecting with the businesses in their local area on mobile.

  • 95% of smartphone users have searched for local information.
  • 61% of users call a business after searching and 59% visit the location.
  • According to Neilson, 64% of Mobile Restaurant Searches convert “immediately or within 1 hour … 90% convert within the day.”

Apps vs. Mobile Sites

  • 81% of users prefer mobile sites to apps for researching prices.
  • 79% prefer mobile sites for product reviews.
  • 63% prefer them for purchasing.
  • Many Apps – 22% – are NEVER used more than once.

Businesses like yours can drive purchases with a mobile-friendly site…

  • 70% of mobile users have compared product prices on their phones.
  • 65% have read product reviews on their phones.
  • 50% of mobile searches lead to purchase.

Does your business have a mobile-optimized website? If not, then you’re missing an opportunity to reach on-the-go smartphone consumers. A recent Google survey found that 96% of consumers had encountered a site that wasn’t designed for mobile. Yet the rewards for building a mobile site can be great: 67% of mobile users say that when they visit a mobile-friendly site, they’re more likely to buy a site’s product or service.

Make your website work across multiple devices…

Stock - Woman Thumbs UpBuild a website that showcases your business on every screen from smartphones and tablets to computers and TVs. Your customers expect a great browsing experience regardless of what device they use.

Once you’ve got a mobile-friendly site, a whole new world of mobile advertising opens up. Constantly connected consumers have found new ways to buy from your business. Nearly 3 of 10 mobile searches directly result in conversions such as visiting a store, calling a business, or making a purchase online. When you take these new paths to purchase into account, there are exciting new ways to create value for your business.