How to Properly Market Your New Mobile Web App

Mobile Marketing Helper has spent a lot of marketing resources designing and developing your Mobile Web App, but now what? Creating a Mobile Website App takes a lot of resources, but that’s only half of the work. Promoting your new Mobile Website effectively is the most important element. Here are a few things you should take into acount to optimize the return on...

Mobile Coupons Trigger In-Store Shopping

A new mobile coupon study study from RetailMeNot and Omnibus Company indicates that roughly half of all shoppers would be more likely to buy products in-store if they were given a location-based mobile coupon. The survey includes results from more than 1,000 US consumers. Retailers still have aways to go when it comes to getting contextually-relevant mobile offers...