How to Properly Market Your New Mobile Web App

Mobile Marketing Helper has spent a lot of marketing resources designing and developing your Mobile Web App, but now what? Creating a Mobile Website App takes a lot of resources, but that’s only half of the work. Promoting your new Mobile Website effectively is the most important element. Here are a few things you should take into acount to optimize the return on...

Mobile Ad Budgets for Small Businesses

I know it’s a bummer but as the say in business, “you have to spend money to make money” … but as we say in marketing is, “when you have to spend money, spend it on marketing.” Doesn’t that sound self-serving? The rules have shifted a bit over the past few years – Traditional marketing (print, outdoor, television,...

Small Businesses Using Big Data

The term used to describe the overall aggregation of user information is “big data”  and it is considered the new Holy-Grail-of-Marketing by several marketing gurus. The user profiles are collected from every facet of digital life, from users’ social media behavior, content creation and consumption … to any submitted online forms containing...