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Mobile Coupons Trigger In-Store Shopping

Mobile Coupons Trigger In-Store Shopping

A new mobile coupon study study from RetailMeNot and Omnibus Company indicates that roughly half of all shoppers would be more likely to buy products in-store if they were given a location-based mobile coupon. The survey includes results from more than 1,000 US consumers. Retailers still have aways to go when it comes to getting contextually-relevant mobile offers...

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