How to Properly Market Your New Mobile Web App

Mobile Marketing Helper has spent a lot of marketing resources designing and developing your Mobile Web App, but now what? Creating a Mobile Website App takes a lot of resources, but that’s only half of the work. Promoting your new Mobile Website effectively is the most important element. Here are a few things you should take into acount to optimize the return on...

Mobile Coupons Trigger In-Store Shopping

A new mobile coupon study study from RetailMeNot and Omnibus Company indicates that roughly half of all shoppers would be more likely to buy products in-store if they were given a location-based mobile coupon. The survey includes results from more than 1,000 US consumers. Retailers still have aways to go when it comes to getting contextually-relevant mobile offers...

Mobile Ad Budgets for Small Businesses

I know it’s a bummer but as the say in business, “you have to spend money to make money” … but as we say in marketing is, “when you have to spend money, spend it on marketing.” Doesn’t that sound self-serving? The rules have shifted a bit over the past few years – Traditional marketing (print, outdoor, television,...

Small Businesses Using Big Data

The term used to describe the overall aggregation of user information is “big data”  and it is considered the new Holy-Grail-of-Marketing by several marketing gurus. The user profiles are collected from every facet of digital life, from users’ social media behavior, content creation and consumption … to any submitted online forms containing...

Capitalizing on Mobile Ads

Mobile internet users set to quadruple in the next two years. WOW! The good news is that local small business owners will be able to capitalize from an increase in not only digital traffic to their businesses mobile website, but also on the increase in conversion rates derived from a mobile ads. Many of the small businesses that are succeeding with mobile...